How Good Design Increases Sales on Amazon – Case Studies & Tips

Why Design Matters on Amazon

Shoppers on Amazon make snap judgments. You only have seconds to convince someone to click, read, and buy. Great design can:

• Make your listing stand out in search results
• Build instant credibility and trust
• Highlight product benefits clearly
• Reduce returns by setting accurate expectations

Let’s dive into how each element of design influences sales—and how you can improve yours.

1. Product Images That Sell

📸 Case Study: Supplement Brand Transformation

A health supplement brand increased their conversion rate by 37% after redesigning their product photos to include:

• A clean white background (per Amazon’s guidelines)
• Informative text overlays showing key benefits
• Lifestyle images of the product in use
• A “what’s inside” infographic for clarity

Tip: Use your image slots wisely:

• 1st image: clean product shot
• 2nd–3rd: benefit-focused images with text
• 4th: lifestyle shot
• 5th: size comparison or how-to-use
• 6th–7th: infographics or additional lifestyle visuals

2. Amazon A+ Content = More Sales

✅ Case Study: Beauty Brand Boost

A beauty brand added custom A+ Content with branded modules, comparison charts, and ingredient highlights. Result? A 24% sales increase in 30 days.

Why it works:

• Visually breaks up product detail pages
• Tells a deeper brand story
• Increases buyer confidence

Tip: Use A+ Content to:

• Share your brand’s unique value
• Answer common questions visually
• Compare your product to others you sell

3. Brand Storefronts that Build Trust

Your Amazon Store is like your brand’s homepage. A well-designed storefront gives customers a premium, consistent shopping experience.

🏪 Example: Outdoor Gear Brand

A camping gear company saw a 55% increase in multi-product orders after launching a cohesive storefront that:

• Grouped products by activity (e.g., hiking, fishing, camping)
• Highlighted bestsellers with eye-catching banners
• Used consistent color schemes and fonts from their website

Tip: Think of your storefront as your own branded micro-site on Amazon. Use it to:

• Reinforce brand identity
• Cross-sell related products
• Run traffic from external ads

4. Packaging Design for Unboxing and Reviews

While not directly part of your listing, packaging plays a big role in:

• Customer satisfaction
• Positive reviews
• Social media shares (UGC)

📦 Case Study: Pet Brand

A pet product brand redesigned their packaging with playful illustrations and eco-friendly materials. They saw:

• A 15% increase in average review ratings
• More organic photo reviews from happy customers

Tip: Invest in packaging that reflects your brand personality and enhances the unboxing experience.

5. Bullet Points and Enhanced Copy Layout

Even your copy should be “designed.” Bullet points should be structured, skimmable, and visually appealing with symbols or caps.

Tip: Use layout techniques like:

• ALL CAPS for headers: BUILT TO LAST
• Emoji-style symbols (✓ ✔ ✨) to draw attention
• Short, benefits-first bullet copy

Good formatting makes it easier to absorb product value fast.

Quick Design Wins to Increase Amazon Sales

• ✅ Refresh your main product image to stand out in search results
• ✅ Add text overlays to images (Amazon-approved and mobile-friendly)
• ✅ Invest in A+ Content if you’re brand registered
• ✅ Create a storefront to support ad campaigns and boost brand equity
• ✅ Test packaging updates and request customer feedback

Final Thoughts

On Amazon, your design is your first impression—and often your only chance to win the sale. Strategic, high-quality design can improve every part of the customer journey, from click to conversion to retention.

Whether it’s optimizing your product images, building a cohesive storefront, or enhancing your A+ Content, investing in design is one of the smartest ways to stand out and grow your brand on Amazon.

Need help with Amazon product visuals, A+ Content, or storefront design? Let’s talk! We specialize in designing Amazon assets that convert.